Already 405 Accountants have booked and paid to attend. Still seats available. April 17-20 on the the Gold Coast Australia. Epic conference! Register here. Check out the video.
Happy New Year! May all your wishes come true in 2016. In 2015 we had a ‘sorting out’ year. It was a big one filled with many challenges and new learnings. Here is a high level summary of the main activities in my company, PANALITIX: Cashflow product released with great fan fare Industry legends –…Details
How much should a partner of a multi partner accounting firm be paid? Should it be equal pay because you have equal shareholding? If it is going to be equal pay then each person must pass the checklist of the ideal partner. Most should not be paid equal. I have a view that a lot…Details
For the second year in a row the New Zealand Accounting profession has gone backwards. According to the popular “Good, Bad & Ugly” report by businessfitness NZ the median profit per partner was a paltry $187,001. Over an eleven year period of monitoring this number, the median profit per partner has gone from (in 2004)…Details
Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs and then transferring emotion’. These definitions mean that marketing is a ‘one to many’ strategy and sales is a ‘one on one’ strategy. Marketing is…Details
The purpose of any business is to find and keep customers. So you have a marketing and sales function to find them and then you have great service and services that ‘WOWs’ them into staying with you. That’s all well and good for your clients. What about you? You’ve taken a risk to start /…Details
This short video will make you think about the future – BIG TIME.
I am thrilled that my mentor and friend, Paul Dunn, won a most prestigious award on Thursday night in the UK. It was the Inaugural AccountingWeb ‘Outstanding Contribution to the Profession’ award. Paul has done more for the Accounting profession than anyone I know on the planet. I’ve known Paul for 28 years now. His contribution continues…Details