GET AWESOME TIPS AND UPDATES FROM ROB

THEPAC2016

What an amazing 4 day event we just wrapped up. We had 400 Accountants, 123 firms, 30 sponsor businesses, 9 speakers + team & spouses. Over 500 people in total. It was an amazing program. And a HUGE congratulations with the winners of our annual award ceremony.  Accounting Business of the Year – Canny Group Business Advisor…

Details

Getting close to clients

A new client might take $500 – $5,000 worth of money and a lot of time to win them as a client for the first time. That might seem like a lot of money until you factor how long the client might pay you per year and how long they stay with you for. If…

Details

Successful event marketing

My first public event I organised and promoted was in January 1994. Since then I have been directly responsible for around … 2,000 events – from 2 hours to 4 days 120,000 people attending $40M in direct event revenue $150M in back end sales That’s a lot of event marketing, a lot of logistics and…

Details

Disrupting a $500BN industry

The global Accounting business is very large. According to research company IBISworld the 2015 revenue was US$464BN in revenue and growing by 4% per year. Call it $500BN. To put that into perspective, that number is one third of the Australian GDP and 3 times the GDP of New Zealand. The vast majority of revenue…

Details

Firm of NOW – UK tour

  Super pumped to be starting my global seminar tour in the UK in 2 weeks. We’re doing 5 cities in the UK, 6 in ANZ and 12 in the USA. It’s all about Accountants being a “Firm of NOW”. What processes, tools, mindset, strategies and people are needed NOW to succeed. On stage with…

Details

I know it can’t be done

There is a big home building company in Australia. Their time to build a house was 120 days. My friend, Michael, was running an executive off site planning session with them. He said to the team “how do we build the house in 10 days”? To which they predictably said ‘it couldn’t be done’. Michael’s response…

Details

It was a big year

Happy New Year! May all your wishes come true in 2016. In 2015 we had a ‘sorting out’ year. It was a big one filled with many challenges and new learnings. Here is a high level summary of the main activities in my company, PANALITIX: Cashflow product released with great fan fare Industry legends –…

Details