Some people believe that they need to be exceptional speakers to become good salesmen and close the most profitable deals. While being a skilled conversationalist can tremendously help your sales process, what you can’t forget about are the so-called non-verbal cues – which may not even have a direct verbal equivalent.

Simply speaking, you’re selling even when you don’t say a thing.

The cues are in fact a very powerful tool – some of them include:

        Your body orientation. If you face someone with your whole body, you show that you’re genuinely interested in what they have to say.

        Body movements. The key is to stay calm – don’t fidget or you’ll look less confident than you really are.

        Facial expressions. Those will frequently change during your interaction with potential customers. In general, try to stay confident – smile, but don’t overdo it.

        The way you dress. The #1 thing to remember – always be professional when choosing your clothes.

The problem with cues is that sometimes you may be sending out messages you didn’t intend. You don’t want to be misjudged by your client and lose the potential deal because of their perception of you.

The good news is, even if you make a mistake in your non-verbal communication, there are things you can do to instill positive cues:

        Keeping eye contact

        Exchanging a confident handshake

        Making confident hand gestures

        Ensuring your facial expressions match the emotions

Non-verbal communication is an essential tool in the business world.

Navigating the cues effectively can help instill confidence in yourself and those around you – and, as a result, make you more trustworthy and persuasive – the two things that can help you convert conversation partners into customers.

Of course, the non-verbal cues are just a part of what you need to sell your accounting services effectively.