Millions of people from all over the world are drawn to Machu Picchu in Peru every year. It’s an amazing ancient city and it’s popularity is increasing every year. Why? Content. Visitors are posting content of what they see and thus getting more people interested. How much content are you sending out to the world? Why would I be drawn to you?
A-class clients are the backbone of highly successful accounting firms.
To offer them the level of service they expect, you need to decrease inefficiencies in your firm. Most of the time, you can achieve that by tightening your processes.
I want to talk about stuff that’s CRITICAL if you want to keep growing your business.
Lead generation.
Because you have a lead generation strategy, right?
Don’t worry – if you chuckled or are wondering what you just read, you are not alone. Many accounting firms don’t pay much attention to the active lead generation.
New clients just magically appear, right?
Just like Iguaza Falls in Argentina & Brazil, The Wealthy Accountant is viewed externally in a beautiful way.
Did you know that there’s an estimated 500M+ of small to medium sized businesses in the world?
And pretty much every one of them is ‘connected’ to an accounting firm in some way, shape or form.
Be it by tax, compliance or audit.
Out of that 500M+, around 1.3M are accounting companies – just like yours – generating around US$500BN in revenue.
I was speaking at a conference in the Philippines this week. There were 120 Accountants from the USA and Australia in attendance.
I warmed them up with some ‘possibility thinking’ then I showed them the financial model of >$1M profit per partner after tax – while working less than 500 hours.
Then I unveiled “The 8 Accelerators” (which was new to most of them).
I have a business coach and I believe every business owner should have a specialist coach who knows their industry inside out. My coach is called Taki Moore. He coaches Business Coaches. I’m in his top tier (you have to qualify to be invited) private program called Boardroom.
At my last coaching meeting we had 2 special guests come speak to us. Alex and Leila Hormozi from Gym Launch.
Getting your team (and Partners) on the same page as you is so so important. It can sometimes be hard but it doesn’t need to be.
Once everyone is on the same page and rowing in the same direction your business will really fly.
The first step in getting everyone on the same page is having a page they want to be part of!
What is the vision?
What is the direction?
Who do we want to serve?
What do we want to sell and deliver?
How will we know if we’ve made it?
What are the milestones and time-frames?
How to build performance in your team? It starts with the right people. Second, are they motivated? Third, do they know how to do it? And lastly, are you providing the right environment conducive to success?
2022 Report on the state of the North American Accounting Profession
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