There is an old saying “Actions speak louder than words”. So true.

In our coachingclub program we have names for the people who talk, talk, talk and don’t do anything. We call them NATO. No action, talk only!

Many people know what to do but they just don’t do it. Maybe they are not really that motivated. Maybe it’s an inner chatter of limiting self-beliefs talking to you and talking you out of it.

Or maybe you only know part of the story. You might know what to do (the strategy) but you don’t know the nitty gritty detail of how to implement it.

It is not enough to just know the strategy. You need to know the detail of the ‘how to’ and most importantly you also need to know if the strategy you are about to implement is the right one for what you want to achieve.

After 600+ firms directly coached to success our coaching team can point you in the right direction.

There is a great old Zen saying that sums this up:

“To know and not to do is not yet to know”


What’s the point of knowing something unless you do something about it?

Let’s make sure you are a person (and business) of action. You implement projects, you get things done and you do what you say you’re going to do.


You have big aspirations, you have the makings of the A-team and you have all the strategies ready to implement. You will get some success implementing on your own – provided you are very focused and disciplined.

If you want to fast track and ensure your lasting success then you need accountability. You need an external source to keep you, your partners and your team members accountable. You need an external partner that continues to encourage and teach you as they keep you accountable.

For a great look at accountability in action just watch the reality TV show “The Biggest Loser”. In case you have not seen it, it is a weight loss competition. A group (around 20) of overweight and obese people are put into 4 teams each with a personal trainer. For 12 weeks they live together and every day they are trained (some would say pummelled) by the trainer and they only eat healthy food.

The objective of the competition is to lose as much weight as possible – measured as a percentage of their starting weight. It is not uncommon for the winner to lose as much as 40%- 50% of their starting body weight.

Before coming onto the show every contestant confesses to trying diets, eating plans and various forms of exercise. Obviously with limited results.

Each week people are eliminated based on peer voting and strategy. There are tears, fights, heartache, cheating, back stabbing and celebration. It makes for compelling TV viewing!

Everyone on the show (eliminated or not) makes significant progress. They are held accountable by the trainer, the TV audience and their peers. However, many after the show put weight back on. Why? No more accountability & guidance.

It’s human nature. When the pressure is off people revert back to their previous ways.

What I find most fascinating about the Biggest Loser program is that everything they are doing over the 12 week program to lose excessive amounts of weight and get healthy can be found in a single issue of a $4 health & fitness magazine!

The overweight issue in every country will never go away with more magazines. It will only go away with more accountability.

It’s no different in business. Why are publicly traded companies larger and more profitable (generally) than privately held companies? There are many reasons and one of them is accountability. Public companies have a board of directors and a chairperson to keep the executive team accountable and give them guidance. It’s all about accountability.

Who is keeping you, your partners and your team accountable?

Our coachingclub program is all about accountability, learning & sharing. It is set up like a ‘non-executive’ board of directors (your peers) and the chairperson is your performance coach. It is so powerful because you cannot hide. Maybe it’s time you became part of our proven coachingclub process.

So there you have it. If you want to achieve more you must first have Aspirations, get the A-team performing, implement the appropriate Actions and be held Accountable.