The vast majority of people reading this blog are in the information selling business. We sell what we know. Most are trading their time for dollars. In my view that is deeply undervaluing what you know. If you really want to value your knowledge you need to productise it, package it up and sell it over and over and over again. It’s all about leverage and better use of time.
Over the past 20 years I (and my colleague Colin Dunn) have been involved in creating, marketing and selling approx. $170M of information products. There have been a range of delivery formats – group coaching, seminar, conference, group phone coaching, in a box, online, software, webinar etc. Here is a checklist we go through every time. You might find it useful.

  1. What do we know?
  2. What markets would buy it?
  3. How are we going to package it?
  4. What technology do we need to create/deliver/support it?
  5. How are we going to market the products?
  6. How are we going to sell the products?
  7. How are we going to deliver products?
  8. How are we going to support products?

We’re running a 2 day high end product development symposium on Hamilton Island. December 5&6 2013. It’s going to answer all these questions and show you exactly how to do it. Let me know if you’re interested. Send to