Accountants haven’t really needed to invent new products in the past. They did what the government told them to do and occasionally they did some special projects for clients – business advisory type projects. Everything was on a ‘do and charge’ basis.

That’s all changing. The profession is evolving into a technology driven, leveraged IP model where firms are looking at new ways to systemise and leverage their IP base. The objective is to look at what you know and then innovate new ways of delivering that. The delivery could be in a number of wide and varied formats such as:

  • Group coaching
  • Group training
  • Manual / Report
  • Video / DVD in a box
  • Webinar
  • Seminar
  • Training program
  • Software program
  • Online subscription

It is the same IP but packaged in different ways. The hardest part (judging by the 46 Accountants we had in workshop last week talking about this) is coming up with what you actually know. Once you document your IP base then it’s a case of packaging it up and marketing it to your target audience. So what do you know? What does your firm know how to do? Here is my list….

What we know