My new book is coming out on March 27. I have sent it to a number of industry leaders around the world for comment and (if they like it) a testimonial. This one was received. When you read it you’ll realize that I cannot exactly publish the entire thing on the jacket of the book. But I will publish a sanitized version. Here it is in it’s entirety.

>>>>

Rob Nixon is up to it again. His latest book ‘Remaining Relevant’ is full of shit.

And boy is this good shit!

If you believe that the public accounting profession is immune from change, you have a rude awakening coming.

There is a huge movement to the cloud that’s happening here and now which is further commoditizing what used to be our bread and butter. Bookkeeping is becoming automated. H & R Block are accelerating the problem with their $9.99 tax return service, now you can’t get much more commoditized than that!

Outsourcing and the ‘virtual office’ is becoming a way of life for accountants in the know. We have to change what we do and how we think in order to survive. If we want to grow and flourish, we have to get into value added services and break away from time-based billing.

We have to be more selective in which clients we work with, what we do for them and how we bill them. We have to embrace the changes technology offers us as practitioners and fight back!

This book offers a roadmap to success for the entrepreneurial accountant, backed up by some pretty thorough and impressive research. If you’re running an accounting firm and still want to be in business in five years time, then you need to read this book.

It’s as simple as that.

Steve McIntyre-Smith – Consultant to the public accounting profession – www.stevemcintyresmith.com