They say that to become a great conversationalist, you need to learn how to ask questions – and be genuinely interested in the answers. Who doesn’t like people who listen to what we actually have to say?

But why am I telling you this? As you may know, the conversations and interactions with potential clients are an important part of the sales process.

This means that the skill of asking questions gets particularly useful when you’re trying to promote your business.

Thankfully, mastering the skill of asking questions is way easier than you think.

The key is to ask open-ended questions that can yield long responses and require input from your potential clients. If all you ask them are simple yes or no questions, there’s no room for real interaction. Especially if the answer to them is negative.

This makes establishing any relationship pretty hard.

Of course, the way you ask those questions and answer those asked by your interlocutor is just as important. First, you need to sound confident – what matters is not what you say, but how you do it.

Often, people are willing to take what you say at face value – as long as you sound confident.

One of the core elements here is your tone. Is your voice monotone or are you passionate about your work? Being able to communicate your passion will show others how much your job means to you – positioning you as someone skilled, experienced, and trustworthy.

It also helps you make the other person interested in what you have to say. Accounting may not be the most interesting topic on earth – but if you smile, stay energetic, passionate, and sound like you absolutely love the topic, your conversation partners will automatically mirror that enthusiasm.

All this takes you one step closer to signing the deal.