The skills shortage is a real issue in the profession. However, those firms that are active in their marketing and business management do not have a skills shortage.

Those firms that have had a good hard look at their branding and marketing campaigns, have people approaching them to work for them.

It's all about marketing and branding.

In a 1 hour teleseminar on 19 August, Rob is going to interview an international branding expert, Ryll Burgin (also his co-founder in the coaching franchise 10X), and 3 partners of 3 separate Accounting firms.

You will hear how all 3 firms have used effective marketing techniques to:

The teleseminar is FREE (excluding your call costs) and it is an opportunity for you to listen in to experts who have done it before. Rob is going to interview Ryll Burgin, Peter Lines, Kevin Bertelli and Greg Smargiassi.

On the call you will learn:

• Key branding secrets - and why you need to brand your accounting firm
• The 6 elements of a successful marketing campaign
• Activity needed for effective marketing
• How to attract new people to your firm using marketing techniques
• Creating capacity so you can serve your clients better
• What services your clients are really looking for

Please join Ryll, Peter, Kevin, Greg & Rob. All you need to do is register. You can get your whole team involved by putting it on speaker phone or you can just listen in yourself.

Date        Tuesday, August 19 2008

Time        12noon QLD time (11:30am SA, 10am WA)

Duration   1 hour

Place       Your telephone in your office

Who         Your partners and team members

Cost        Free excluding call costs

When you register you will be given the phone number to dial into.