I told you about the importance of phone calls – and why you should NEVER charge for one.
Of course, while you can’t avoid phone calls from your clients, you can’t spend hours on the phone either. But, how to avoid excess communication and still show your customers that you care?
I want to talk about stuff that’s CRITICAL if you want to keep growing your business.
Lead generation.
Because you have a lead generation strategy, right?
Don’t worry – if you chuckled or are wondering what you just read, you are not alone. Many accounting firms don’t pay much attention to the active lead generation.
New clients just magically appear, right?
Many of my clients when they first came to me, found themselves with, what they thought was, maximized hourly rates.
No matter how many extra services they added, they thought they just couldn’t justify increasing the amount that they charged for every hour of their time.
Not to mention that often, they spent more hours doing the work than they would charge their clients for!
How often do you find yourself working way more than you charged for?
If you work long hours, delegate very little, and do work that you don’t charge a proper amount for, you’re making the three mistakes that are killing most accounting businesses.
In fact, these are one of the most common problems that keep the people who come to me for help from growing. The good news is, your accounting firm doesn’t have to look like that forever.
Tackling the price increase conundrum is pretty scary business. With these tips, you’ll build the courage to do it.
How open are you to making changes in your firm?
I think it’s an important question. Change requires upheaval. It requires you to throw a wrench in the works and mess with the status quo.
What typically happens first?
1) You communicate more with a client and then they pay more
OR
2) The client pays more and then you communicate more
Typically 2 is the norm. You get a high paying client who needs lots of services. Then you typically speak / meet with them more frequently. So communication follows fee.
I have a business coach and I believe every business owner should have a specialist coach who knows their industry inside out. My coach is called Taki Moore. He coaches Business Coaches. I’m in his top tier (you have to qualify to be invited) private program called Boardroom.
At my last coaching meeting we had 2 special guests come speak to us. Alex and Leila Hormozi from Gym Launch.
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