Marketing is not sales – #firmofnow

Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs and then transferring emotion’. These definitions mean that marketing is a ‘one to many’ strategy and sales is a ‘one on one’ strategy. Marketing is…

Paul Dunn wins major award

I am thrilled that my mentor and friend, Paul Dunn, won a most prestigious award on Thursday night in the UK. It was the Inaugural AccountingWeb ‘Outstanding Contribution to the Profession’ award. Paul has done more for the Accounting profession than anyone I know on the planet. I’ve known Paul for 28 years now. His contribution continues…