I know it can’t be done

There is a big home building company in Australia. Their time to build a house was 120 days. My friend, Michael, was running an executive off site planning session with them. He said to the team “how do we build the house in 10 days”? To which they predictably said ‘it couldn’t be done’. Michael’s response…

It was a big year

Happy New Year! May all your wishes come true in 2016. In 2015 we had a ‘sorting out’ year. It was a big one filled with many challenges and new learnings. Here is a high level summary of the main activities in my company, PANALITIX: Cashflow product released with great fan fare Industry legends –…

NZ profits decline again

For the second year in a row the New Zealand Accounting profession has gone backwards. According to the popular “Good, Bad & Ugly” report by businessfitness NZ the median profit per partner was a paltry $187,001. Over an eleven year period of monitoring this number, the median profit per partner has gone from (in 2004)…

Marketing is not sales – #firmofnow

Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs and then transferring emotion’. These definitions mean that marketing is a ‘one to many’ strategy and sales is a ‘one on one’ strategy. Marketing is…