Pricing Accounting Services

The problem with pricing by the hour is that the assumption is that the price per hour is correct (often calculated by a salary multiple) and the time to do the task was correct. The assumption is that time multiplied by the rate equals the correct price. In my view, nothing could be further from…

Marketing to Accountants clients

Marketing anything to clients takes a proactive approach. Some of your clients will ask about the latest and greatest accounting solution – most will not. If you believe that a cloud based accounting system is better for your clients then you need to promote it. The benefits (to your client) of a cloud based accounting…

Taking a front foot approach

If Accountants want to retain their ‘trusted adviser’ status then they need to be much more involved in their client affairs. They need to get closer to their clients and understand their clients’ financial affairs even more than before. Having deep ‘financial intimacy’ with a client is what needs to be achieved. Having financial intimacy…

The Future of Compliance

There is one word to describe the future of compliance….commoditized. With a repetitive task eventually systemization kicks in and after that commoditization. Once a product is commoditized then price pressure and new competition takes over. This is what is happening with statutory compliance for individuals and companies. The reason is simple. Cloud accounting software. New…