The Real Time Accountant

Are you a ‘Real time Accountant’ (RTA) or a ‘Redundant data Accountant’ (RDA)? The vast majority of Accountants I meet have around 80% of their revenue coming from annual compliance services. That means once the financial year ends they start preparing financial information so it can be lodged with the various Government agencies. By the…

1155 already registered

Yesterday I presented day one of my Capitalising on the Cloud seminar in Newcastle. I am touring 14 cities in Australia and New Zealand. Probably coming to a city near you! Gold Coast tomorrow and Brisbane on Friday. Already 1,155 Accountants are registered which is awesome. The feedback was amazing. The Accountants loved it and…

Pricing Accounting Services

The problem with pricing by the hour is that the assumption is that the price per hour is correct (often calculated by a salary multiple) and the time to do the task was correct. The assumption is that time multiplied by the rate equals the correct price. In my view, nothing could be further from…

Marketing to Accountants clients

Marketing anything to clients takes a proactive approach. Some of your clients will ask about the latest and greatest accounting solution – most will not. If you believe that a cloud based accounting system is better for your clients then you need to promote it. The benefits (to your client) of a cloud based accounting…