NZ profits decline again

For the second year in a row the New Zealand Accounting profession has gone backwards. According to the popular “Good, Bad & Ugly” report by businessfitness NZ the median profit per partner was a paltry $187,001. Over an eleven year period of monitoring this number, the median profit per partner has gone from (in 2004)…

Marketing is not sales – #firmofnow

Accountants are not very good at marketing – marketing people are. My definition of marketing is ‘salesmanship multiplied’. My definition of sales is ‘finding out what the other person needs and then transferring emotion’. These definitions mean that marketing is a ‘one to many’ strategy and sales is a ‘one on one’ strategy. Marketing is…