Today I took my 11 year old to the circus for her birthday. I hadn’t been for 25 years so I was keen to see how it had changed. It had not.
The acts were the same lame acts. The sound system was so bad you could hardly hear the introductions. There was no air-conditioning in the big tent – a very hot day. The food was still horrible and the music was from 20 years ago as well.
The big top had a capacity of 608 seats and if it was 50% full it would be lucky. Overall a tired and poor performance that will go by the way of the Dinosaur if it does not re-invent. With major acts like Cirque Du Soliel operating amazing shows around the world it is no wonder this old tired business is not succeeding.
How relevant is your business? Are you re-inventing and staying up with the times? Are you listening (really listening) to your market? Are you technologically savvy? Are you up with the latest trends from around the world. If you are not re-inventing then you will superceded by faster, hungrier players. The world has moved on – have you?