This marks my 17th year helping Accounting firms grow and develop their businesses. I am not an accountant by training – in fact I left school when I was 16 so I do not have a ‘formal’ peice of paper to my name.
I fell into the Accounting profession in May 1994 when a lovely man called Ellis Ryan turned up to one of my seminars in Dubbo NSW. It was a very very small seminar (by today’s standards) with only about 8 people in attendance. Ellis was an Accountant from Coonamble (population circa 2,500) which is about 2 hours north of Dubbo. He said to me ‘will you come to my town and do this seminar for my clients’.
Never one to miss an opportunity I grasped at the idea. he would promote my event to his clients, I’d collect the profit and he would get the kudos.
He had 126 clients. After 2 mailers (email not invented back then) 56 people turned up to the Coonamble RSL club. They loved it and I made a profit of $2,500 for the night. I was hooked on Accountants. They could fill a room based on their credibility and they could lower my marketing costs to almost zero. After that event I scrapped all other direct marketing (TV, Radio, Press, Mail etc) and started cold calling Accountants offering them a Value Added seminar which cost them nothing.
We started filling rooms. And as they say the rest is history. After over 1,600 speaking engagements, 4 companies, countless articles, books, products, software, web technology, learning tools and thousands upon thousands of lives positively effected I started to realise why Accountants.
All of my work has been centered around helping Accounting firms run better businesses for themselves and their clients. It was about 10 years ago the penny dropped. Every single business in the world is connected to a trusted advisor – their Accountant.
If we can help enough Accounting firms sort their businesses out (cashflow, profit, growth, reinvesting back into the community) and then we can help them go to all of their clients and help them with cashflow, profit, growth & community then we can make a positive impact – on the world.
We can change the world by helping the Accountants. That’s why Accountants!