Prediction # 10 – Corporate culture will prevail (see diagram)
The best run accounting firms are ones that adopt a corporate culture with a dedicated CEO who is making decisions and implementing the strategic plan. Typical firms use consensus management between partners to make decisions and as such few decisions are made – or if they are they are made very slowly. Many firms are adopting outside help such as independent chairperson and specialist business coaches to thrive. What growing business wouldn’t? It just makes sense!
The corporate culture has dedicated marketing, sales and management people doing their job and their job only. There are many successes worldwide of mergers, acquisitions and publicly listed companies within the accounting sector. This style of business will continue.