Prediction # 9 – Marketing and sales focus will be needed to thrive
There is a ‘sea of sameness’ with the accounting profession. They pretty much all look the same and act the same way. If you want to stand out then you must market your firm. If you want to grow it then you must market for new business and have skills to sell the new business.
Firms are already hiring specific marketing people and dedicated sales people (often called ‘rain makers’) to generate new business. These skills can be bought in or learned.