In the past 17 years I have met approximately 5,000 partners of Accounting firms and tens of thousands of their employees. I have also had the opportunity to interact with thousands of their business clients through small meetings and seminars.
Over that time, some things have become abundantly clear —there are 2 types of Accountants that you can choose from.
TYPE 1: Those that wonder what happened with you. These types are recorders of history. They are reactive in nature — they only do what they have to do with you based on Government mandates. They do tax / compliance / audit work on an annual basis and they advise you on additional matters only when you initiate the request for more assistance. Reactive accountants typically charge for every communication they have with you and they believe that ‘time is money’. And they charge you as such.
TYPE 2: Those that make things happen with you. These types are history makers. They are very proactive and they work closely with you to help you become more successful. This group communicates more frequently with you and they proactively offer additional ideas and services to add value to your business. Often they do not charge for additional communication and they understand that they should be paid for the value they add – not every minute of time spent delivering things.
Sadly, the vast majority of the Accounting profession are in type 1. Even if this group have an inclination to be proactive they often are not. They talk about doing things and helping their clients but they do not follow through.
Which Accountant is yours? If you are an Accountant – which one are you?